Hi, I'm Tejas Shah.

“In conversations where most people show up with one piece of the puzzle, Tejas would come in with the whole picture -> monetisation, store performance, growth, how they talk to each other. … A lot of people have managed a revenue function but very few have actually built one from ground up to scale. Tejas is one of the few.”

“Tejas is a rare leader who combines high-level strategic vision with a deep, technical understanding of the ecosystem. … His feedback on monetization products is some of the most insightful in the industry; he doesn’t just look at the "what," but provides the "why" that helps partners build better products.”

“What stands out about Tejas is how hands-on he is with measurement infrastructure. He doesn’t treat it as something to be abstracted at an executive level; he engages with it like a practitioner. He asks sharp, informed questions around attribution windows and cohort performance, and he’s not hesitant to challenge the data when something doesn’t line up.”

“He possesses a sophisticated understanding of AdMob’s levers—from eCPM optimization to network mix and format strategy—enabling us to have high-level technical conversations that are rare at his level. Tejas is direct, outcome-oriented, and trades "optics" for genuine results.”

“Tejas is one of the more clear-headed commercial leaders I’ve worked with on the publisher side. During our engagement scaling paid UA for Games2Win’s casual games portfolio, he brought a rare combination to the table — a strong grip on the economics of the business, patience with the testing cycles that good UA actually requires, and a willingness to dig into creative and data questions alongside us.”

“It’s rare to come across someone who can seamlessly connect product thinking, player behavior, monetization, performance marketing, analytics, and business strategy into one cohesive vision. His understanding of game monetization and marketing makes him exceptionally capable of managing and scaling a gaming P&L with clarity and confidence.”

“Tejas’s depth of knowledge in gaming, growth, and user acquisition is truly exceptional, he brings an intellectual curiosity, strategic perspective, and ability to connect the dots that makes every discussion insightful. He is someone who challenges ideas in the best way, backs opinions with data, and is always willing to share knowledge.”

“Tejas brings a rare blend of ad monetization, user acquisition, analytics, and product thinking in one person. He does not look at any of these in isolation, he understands how they connect to the overall business”

“Tejas always had a holistic view of the Gaming business — monetisation, UA, analytics and how it all connects. … Not many people can say they have owned revenue end-to-end at that scale for that long.”

“Responsible for revenue and distribution, Tejas proved to be an incredibly forward-thinking and execution-focused leader. He possessed a rare knack for identifying growth opportunities in a highly competitive apps market and scaling them effectively.”

“What truly sets him apart is his ability to connect analytics with business outcomes and product growth. His deep understanding of the mobile gaming ecosystem, player behavior, monetization, and UA performance helped drive smarter decisions across teams.”

“the other strongest trait that he possesses is the ability to drive revenue ethically. This is exceptionally hard (imho) when everyone around you is taking shortcuts. The road less travelled is often much harder, and I’ve seen how for the past decade he’s pushed ahead regardless, and no doubt has delivered stellar results.”

“His ability to combine revenue growth, user acquisition, monetisation strategy, and distribution partnerships is truly impressive … His expertise in ad monetisation, performance marketing, and revenue optimisation, along with his ability to build strong external relationships, has been refreshing.”

“What sets him apart is his approach as a partner—he goes beyond the surface, digs deep into data, and asks thoughtful, often challenging questions that push thinking forward and help shape better product decisions.”

“He has a strong grip on performance marketing and always approaches growth with a clear, data-driven mindset. Tejas is great at balancing creative strategy with numbers, and he consistently pushed us to test, learn, and scale what works.”

“What truly differentiates him is his exceptional ability to read between the lines of data. … His command over user acquisition and performance marketing isn’t just technical; it’s something he has clearly honed through hands-on experience and consistent results.”

“The intelligence with which he looks at revenue, analytics and numbers has been an inspiration to us. He also partners with various teams be it solutions or vendors, with a very win-win oriented approach.”

“He brings a rare mix of strategic clarity, strong execution, and deep market understanding. In his role at Games2Win, he has been instrumental in scaling the business and driving meaningful growth in the casual gaming space, with a sharp eye on what truly works for users and the market.”

“Tejas is a highly driven and diligent professional in the gaming industry, known for his analytical mindset and structured approach to problem-solving. He brings a strong sense of ownership to his work, along with great attention to detail, and leads with reliability and consistency.”

“He has a great ability to spot new opportunities and turn ideas into practical action with a strong data-driven mindset. His knowledge in ASO, UA, and product strategy has helped the team make smarter decisions and stay focused on meaningful growth.”

“What really sets him apart is his strong analytical mindset. He is a dependable leader with a structured approach and strong attention to details.”

“As our primary liaison at Tata Sky, Tejas stood out for his sharp attention to detail and his ability to provide clear, constructive feedback that kept the project moving in the right direction.”

“He brings a data-driven approach, identify new revenue opportunities, and collaborate effectively across teams to deliver impactful results. Reliable, strategic, and execution-focused, Tejas is a valuable asset to any organization.”

“I am continually impressed by his deep expertise in the gaming and entertainment industry, along with his sharp business insights and entrepreneurial finance understanding.”