DWG—P01 I've spent over 15 years inside games and consumer apps — as a product lead, a monetisation operator, and now as the person studios call when their numbers stop telling the story.
The Game Scientist is the home for that work: consulting, writing, and teaching the systems behind every product that earns its second session. The brand sits on five disciplines — Gaming, Apps, Analytics, Revenue, Networks. They are lenses, deliverables, and the menu of how I get hired.
Before starting this practice, I spent 13 years at Games2win (one of the world's largest casual mobile publishers with 575M+ downloads) building and running the full commercial stack. I've also worked directly with Meta's Audience Network team as an Ambassador. Games built the analytical rigour; the skills travel to any digital product business with commercial complexity.
Over a decade running the commercial stack at scale, representing publishers to major networks, and marketing interactive products.
Head of Revenue & Distribution
Led monetization, UA, analytics, and distribution for a portfolio with 575M+ downloads across casual mobile genres. Owned the commercial P&L, partner relationships, and the data systems that drove product decisions.
Ambassador
Selected by Meta as an Audience Network Ambassador — representing the publisher perspective in ad monetization strategy, network performance, and partner programmes at scale.
Senior Executive, Product Marketing
Product marketing for Tata Sky's interactive gaming service, covering positioning, distribution, and platform partner management.
Lead, BI & Partnerships
Built the business intelligence and partnership foundation before returning to run the full revenue function.