Working calculators for the numbers behind mobile game and app growth: LTV, ROAS, eCPM, retention and more. They are tools for UA, monetization and analytics teams, not games disguised as calculators. 28 interactive calculators and templates covering monetisation, user acquisition, ad networks, product analytics and team workflows. Built to surface the numbers that matter — no sign-up, no paywalls.
These free, no-signup calculators are informed by operator experience diagnosing monetization and growth problems across a 575M+ download portfolio. Pick the one that matches the decision in front of you — a retention curve, a UA bid cap, a mediation waterfall — and run your own numbers through it.
Estimate daily and monthly ad revenue from DAU, impressions per user and eCPM by format. See ad ARPDAU and the lever that moves it.
Open tool →Fit a power-law decay curve to your cohort metrics. Project Day 365 survival and estimate cohort LTV.
Open tool →Determine the structural spend ceiling of your virtual economy. Decompose progression, gacha, and LiveOps sinks.
Open tool →Model cross-elasticity of ad density on IAP conversions. Find the optimal balance between ad revenue and storefront.
Open tool →Decompose your subscription conversion funnel. Calculate subscriber LTV, renewal churn, and funnel leaks.
Open tool →See how monthly bookings turn into recognised revenue when durable purchases are spread over the paying-user lifetime, and how deferred revenue builds up.
Open tool →Compare a pass’s price with the value of its rewards and the play time it takes to finish. Spot passes that feel like upkeep.
Open tool →Model ad, IAP and subscription revenue per DAU by player segment, and see how shifting ad load for payers changes the total.
Open tool →Enter spend steps and cohort revenue at equal age to see what each budget increase actually returned — not just the blended average.
Open tool →Rank markets by yield-to-cost using your CPI, ad yield and retention per country tier, and see where the next dollar earns most.
Open tool →Model working capital cash flows for user acquisition. Calculate maximum safe bid caps and runway exposure.
Open tool →Model CAC payback windows and ROI curves. Evaluate cash exposure limits and campaign health grades.
Open tool →Isolate true organic baseline from marketing-induced chart spillage. Calculate your blended effective CAC.
Open tool →Assess UA tracking accuracy and conversion signal decay. Calculate your Attribution Dilution Index.
Open tool →Build a 64-value fine schema and coarse mapping from your revenue ranges and key events. Export it as a table your MMP can load.
Open tool →Calculate market-blended eCPMs, identify waterfall leakage, and estimate the financial lift from mediation optimisation.
Open tool →See how raising or lowering a price floor trades fill against eCPM — and whether revenue per eligible opportunity actually improves.
Open tool →Calculate revenue leakage from sequential waterfall latency, lazy-loading delays, and bid-floor price dilution.
Open tool →Project daily active users from daily installs and your retention curve, and see how a retention lift compounds over a year.
Open tool →Split blended retention into segments and see how a mix shift can hold the average flat while the market you are scaling burns.
Open tool →Decompose your business funnel into sub-metrics. Simulate optimisations across retention, engagement, and acquisition.
Open tool →Determine true sample size and runtime for A/B tests on skewed monetisation metrics like ARPU and IAP conversion.
Open tool →Compare your retention profile against top-quartile, median, and bottom-quartile industry benchmarks.
Open tool →Model revenue and engagement impact of LiveOps schedules. Simulate player fatigue, Battle Pass seasonality, and sink exhaustion.
Open tool →Score your first three screenshots against the queries and ads that send traffic. Get a prioritised fix list you can copy.
Open tool →Pick the metrics your team reports and generate a versioned definitions table — formula, filters, owner, changelog — ready to paste.
Open tool →Write the one-page brief a monetization test needs before it starts: target metric, protected metric, acceptable damage and rollback point.
Open tool →Turn what the last video taught you into the next brief: the goal, the learning, the one change to test, and what to preserve.
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