LTV-to-CAC Bid Cap &
Cash Runway Calculator.
Scaling user acquisition consumes capital faster than store payout terms recover it. Model your cash runway, calculate peak capital drawdown, and find your maximum capital-safe bid cap.
Capital Inputs
Capital Runway Outcomes
The mechanics of scaling working capital.
User acquisition campaigns fail not because their LTV is bad, but because payout cycles dry up starting capital reserves before investments break even.
The Reinvestment Lag
Apple and Google typically distribute payouts 30 days after month-end (net 30 to 45). Ad networks pay weekly or monthly. This lag creates a temporary capital exposure deficit that scales linearly with volume.
LTV Pacing Curves
A frontloaded LTV pacing exponent (e.g. 0.20) returns cash rapidly, reducing the capital deficit valley. Flat, long-term pacing structures (e.g. 0.60) widen the valley, requiring heavier working capital support.
Insolvent Scaling
Scaling daily installs by 5x without increasing capital reserves causes insolvency. If starting reserves cannot cover the peak capital deficit, campaigns run dry mid-payback cycle.
IRR Discount Factors
To scale budgets safely, target bid caps must discount long-term LTV goals by a target Internal Rate of Return (IRR). High IRR targets buffer against capital delays and platform volatility.
Structure safe scaling boundaries for your campaigns.
Product teams regularly burn through working capital because their scaling targets outstrip their reinvestment cycles. We audit your LTV curves, map reinvestment lags across store networks, calculate peak capital drawdowns, and structure safe bidding caps.