Subscription Paywall &
Trial Funnel Grader.
Map your subscription app conversion milestones. Drag sliders to locate funnel drop-offs, calculate subscriber lifetime value (LTV), and simulate renewal retention.
Funnel Inputs
Subscription Grader Results
The mechanics of subscription compounding.
Unlike ad models where traffic scales linearly with cost, subscription businesses build compounding enterprise equity over cycles through structural renewal retention.
Paywall View Rate Gate
The paywall is the initial structural hurdle. If only 15% of your new installs encounter a paywall, you block potential conversion velocity. Boosting views (via onboarding triggers) expands the funnel volume safely.
The Trial Opt-In Friction
Free trial opt-ins depend heavily on clear value copy and paywall layout design. Premium apps maintain opt-ins at 5–8% of views, while standard conversions hover below 2.5%, halving potential paid bases.
Trial-to-Paid Threshold
Converting a trial user into a paying customer is the primary monetization event. Low conversions (below 35%) indicate weak core app utility or poor onboarding value delivery before the trial expiration cutoff.
The Renewal Decay Valley
Cycle churn determines the scaling floor. A monthly churn of 15% means half of your acquired cohort is gone by Cycle 4, creating a high-CAC reinvestment hamster wheel. Lowering churn is the ultimate LTV multiplier.
Build a scalable subscription flywheel.
Subscription funnels are highly sensitive to trigger points and pricing elasticity. We conduct conversion audit strategies, optimize paywall trigger placements, fit cohort retention projections, and redesign onboarding flows to double trial opt-ins and maximize active lifetime value.