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Ad Network & Growth Strategy.

A commercial audit linking UA spend to LTV — fix attribution errors, recalibrate bidding, and build defensible-margin growth for mobile games and apps.

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Grounded in UA spend of up to $700K/month at 45% blended ROAS across multiple markets and networks.

What you leave with
  • Growth Reconciliation Report
  • Attribution Runbook
  • Bidding Playbook
Good fit

User acquisition leads, growth teams, and founders looking to scale campaigns efficiently.

Not a fit

Not designed as campaign management without access to cohort quality, payback, and monetization signals.

Duration 4-8 weeks
Engagement Shape Diagnostic Sprint / Advisory
Target Partner User acquisition leads, growth teams, and founders looking to scale campaigns efficiently.

User acquisition is no longer a simple arbitrage game of low CPI and high spend. To build a defensible growth pipeline, you must connect channel bidding parameters directly to day-30, day-60, and day-90 LTV calculations. We audit and align the commercial stack — a discipline built running UA at scale (up to $700K/month at 45% blended ROAS) and mediation on AppLovin MAX and ironSource LevelPlay for a mobile games portfolio, and equally applicable to any app or ad-supported product scaling paid acquisition.

Core Problems We Diagnose

The Deliverable Checklist

  1. The Growth Reconciliation Report: A diagnostic reconciliation showing exact UA spend alignment with cohort revenue.
  2. Attribution Runbook: Documentation for your MMP and SDK setups to prevent double-claiming and data pollution.
  3. Bidding Playbook: Scoped campaign bidding guide based on your product’s historical LTV curves.
FAQ

Common questions.

What does the Ad Network & Growth Strategy engagement cover?

It connects your UA spend and bidding parameters directly to day-30/60/90 LTV data. We fix attribution fragmentation between ad networks and your MMP, recalibrate bidding (CPI, tCPA, tROAS) against actual cohort decay, and check whether high-volume creative is actually delivering high-LTV users.

Is this only relevant to mobile games UA?

It's grounded in running up to $700K/month in UA spend at 45% blended ROAS and rebuilding mediation on AppLovin MAX and ironSource LevelPlay for a games portfolio, but the same attribution, bidding, and mediation logic applies to any app or ad-supported product scaling paid acquisition.

What do I get and how long does it take?

Four to eight weeks depending on how many networks and markets are in scope. Deliverables are the Growth Reconciliation Report (UA spend reconciled against cohort revenue), an Attribution Runbook for your MMP and SDK setup, and a Bidding Playbook scoped to your product's LTV curves.

What's the cost structure?

No fixed price — the number of networks, markets, and spend volume in scope changes the work enough that pricing is set after the first call. That call is free, runs 30 minutes, and isn't a sales pitch.

Do you work with teams and networks outside India?

Yes. I'm based in Mumbai (IST) and have managed relationships directly with Meta, Google, Unity, and AppLovin at the C-suite and VP level, plus spoken at Google, Meta, Adjust, MoEngage, and CleverTap events across Singapore, Vietnam, and Shenzhen. Engagements run remote-first across time zones.