Ad Network & Growth Strategy.
A commercial audit linking user acquisition spend directly to LTV telemetry. We clean up attribution errors, audit ad network bids, and build growth systems that ensure campaign margins are real and defensible.
Duration 4-8 weeks
Engagement Shape Diagnostic Sprint / Advisory
Target Partner User acquisition leads, growth teams, and founders looking to scale campaigns efficiently.
User acquisition is no longer a simple arbitrage game of low CPI and high spend. To build a defensible growth pipeline, you must connect channel bidding parameters directly to day-30, day-60, and day-90 LTV calculations. We audit and align the commercial stack.
Core Problems We Diagnose
- Attribution Fragmentation: Eliminating duplicate install credits between ad networks and your MMP to reveal true ROAS.
- Bidding Strategy Calibration: Optimizing targeting configurations (CPI, tCPA, tROAS) to match cohort decay rates.
- Creative & Context Alignment: Identifying discrepancies where high-volume creative assets deliver low-LTV cohorts.
- Monetization Feedback: Building feedback loops that pipe ad-revenue events back to networks for sharper algorithm learning.
The Deliverable Checklist
- The Growth Reconciliation Report: A diagnostic reconciliation showing exact UA spend alignment with cohort revenue.
- Attribution Runbook: Documentation for your MMP and SDK setups to prevent double-claiming and data pollution.
- Bidding Playbook: Scoped campaign bidding guide based on your product’s historical LTV curves.