The GAID (also called AAID) supports attribution and ad targeting on Android. Users can reset or delete it, and apps targeting children face restrictions. Android measurement has historically been more deterministic than iOS post-ATT, though Google has explored privacy-preserving alternatives.
Definition
GAID.
Also called: AAID, Android Advertising ID
Google Advertising ID: Android’s resettable advertising identifier, which users can reset or delete in device settings.
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