Definition

KPI tree.

Also called: Metric tree, Driver tree

A decomposition of a top-level metric (e.g. revenue) into the driver metrics that produce it, used to find which lever matters most.

A KPI tree breaks revenue into users and revenue per user, then further into installs, retention, payer conversion, ARPPU, impressions and eCPM. It helps teams see which lever has the most leverage and which metrics actually depend on each other.

Real products are graphs rather than trees: the same driver (such as retention) feeds several branches, and changes in one branch affect others. Treat the tree as a map for questions, not a guarantee of independent levers.

Calculate it

Field notes

Seeing this number move and not sure what it means for your game?

Bring it to a first call →
Calculator by The Game Scientist ↗