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Monetization Audit.

A structured audit of ad monetization (mediation, waterfalls, bidding), IAP, and subscriptions to find revenue leakage — for mobile games and apps with live monetization loops. 4-week engagement, remote.

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Built from 15 years operating monetization, UA, and analytics across a 575M+ download portfolio.

What you leave with
  • Decode Memo
  • Behavioral Friction Map
  • Prioritized Intervention Backlog
Good fit

Studios and product teams with active monetization loops looking for immediate, measurable lift.

Not a fit

Not designed for teams looking for a generic benchmark deck without product, cohort, or revenue data.

Duration 4 weeks
Engagement Shape Diagnostic Sprint / Advisory
Target Partner Studios and product teams with active monetization loops looking for immediate, measurable lift.

A monetization audit is a high-intensity review of how your product translates player engagement into sustainable revenue. We look past the high-level dashboard summaries to find the structural leakage points inside the economy — a discipline built running monetization for a 575M+ download mobile games portfolio, and equally applicable to apps, SaaS, and ad-supported products with IAP, ad, or subscription revenue.

Core Problems We Diagnose

The Deliverable Checklist

  1. The Decode Memo: A complete diagnostic audit of your historical cohorts, pricing tiers, mediation setup, and ad network performance.
  2. Behavioral Friction Map: Visual analysis identifying exact screen flow and economy progression bottlenecks, including where ads and offers interrupt the loop.
  3. The Intervention Backlog: A prioritized, action-ready checklist of ad stack, offer, and product changes ranked by developer effort vs. commercial impact.
FAQ

Common questions.

What exactly does a monetization audit cover?

We review your IAP pricing and offer structure, ad configuration (waterfalls, bidding, impression frequency), and subscription design against your actual cohort and revenue data — not just dashboard summaries. The goal is to find specific structural leakage, not general commentary.

Is this only for mobile games, or does it work for apps too?

It's built on 15 years at Games2win across two stints, within 16 years of total industry experience, and work on a 575M+ download mobile games portfolio. The same audit applies to any product with IAP, ad, or subscription revenue — consumer apps, freemium SaaS, and ad-supported products included.

Is this the same as a mobile game growth audit?

Not entirely. The Monetization Audit looks at the revenue side: ad stack and mediation, in-app purchases and subscriptions. A growth audit also covers user acquisition and measurement. For that side, the Ad Network & Growth Strategy and Analytics & KPI Framework engagements cover UA spend, attribution and the KPI hierarchy, and the work often starts here and extends into them.

How long does the engagement take?

Four weeks, start to finish. That covers data review, network and mediation audit, and the final deliverables — the Decode Memo, Behavioral Friction Map, and Intervention Backlog.

What does it cost?

There's no fixed rate. Scope depends on your platform footprint, network stack, and data access, so pricing is set on the first call. That first 30-minute call is free and has no pitch attached — just a look at whether there's a real fit.

Do you work with teams outside India, and how does remote collaboration work?

Yes. I'm based in Mumbai (IST) and work remotely with clients across time zones — most of my prior partnerships were with international networks and platforms (Meta, Google, Unity, AppLovin). Calls are scheduled to overlap with your team's hours, and the deliverables are async-friendly documents your team can act on directly.

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