Definition

Custom product pages.

Also called: CPP

Alternative versions of an App Store product page with different screenshots and messaging, each with its own URL for ads or audiences.

Custom product pages let you match the store page to the ad that sent the user, so the promise stays consistent from creative to install. They can also appear in organic search for assigned keywords. Google Play’s equivalent is custom store listings.

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Store Listing 4-Second TestScore your first three screenshots against the queries and ads that send traffic. Get a prioritised fix list you can copy.

Field notes

Your Store Listing Is a Conversion Surface, Not a Tag CloudKeywords help the right users discover the page. The storefront then has to convert the visit — and it should make the same promise as the query and the ad.

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Field notes

Related terms