Definition

SKAdNetwork.

Also called: SKAN

Apple’s privacy-preserving attribution API: it reports installs and limited post-install value to ad networks without identifying the user.

SKAdNetwork (SKAN) sends delayed, aggregated postbacks to the ad network that drove an install. Advertisers encode post-install behaviour into a limited conversion value. SKAN 4 introduced multiple postbacks over different windows, fine and coarse conversion values, and privacy thresholds that reduce detail for small campaigns.

Designing the conversion-value schema — which revenue ranges and events map to which values — is one of the highest-leverage measurement decisions on iOS.

Calculate it

SKAN / AdAttributionKit Conversion Value Schema BuilderBuild a 64-value fine schema and coarse mapping from your revenue ranges and key events. Export it as a table your MMP can load.
ATT & Privacy Sandbox Signal Dilution IndexAssess UA tracking accuracy and conversion signal decay. Calculate your Attribution Dilution Index.

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