A DAU/MAU of 20% means the average monthly user is active on about six days a month. It is a quick read on habit strength, useful for comparing versions or markets of the same product; comparisons across very different genres say less.
Definition
DAU/MAU (stickiness).
Also called: Stickiness ratio
The ratio of daily to monthly active users — roughly how many days a month the average monthly user returns.
Stickiness = DAU ÷ MAU Seeing this number move and not sure what it means for your game?
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