Related engagement
Monetization Audit
A structured review of revenue mechanics, mediation, ad load, player context, and the product decisions underneath the numbers.
Explore the engagement →Topic 06 · Working together
Gaming expertise. Impact that travels.
Working With an Operator.
Outside help is useful for a specific window: a number nobody can explain, a system nobody owns end to end, a high-stakes decision, or a capability you need before you can hire it. This series is a straight guide to that decision — including when not to hire someone like me.
Diagnostic frame
Start with the questions behind the metric.
- Is this a decision to make, or a workload to staff?
- What would the team know, decide or own at the end that it cannot today?
- How will we judge whether the help paid off?
Selected writing
Read the field notes
- Sep 2026 D—01 · Gaming 3 min
Consultant, Agency or Full-Time Hire? Choosing Growth Help for a Game Studio
Consultants, agencies and full-time hires solve different problems. Choosing the wrong one is expensive in both directions: paying for judgment when you need hands, or hands when you need judgment.
- Sep 2026 D—01 · Gaming 3 min
What a Fractional Head of Growth Does for a Game Studio
A fractional operator sits inside your rituals part-time, owning the system while the team owns the execution. It works best for studios past product-market fit and before a full leadership layer.
- Sep 2026 D—03 · Analytics 3 min
How to Judge Whether Outside Growth Help Paid Off
Advisory ROI is not only the revenue lift you can attribute. It is decisions made faster and better, mistakes avoided, and a team that can do the next one without help. Here is how to measure all three.
- Sep 2026 D—01 · Gaming 3 min
How to Get the Most From a First Call With a Growth Advisor
A first call is most useful when it starts from one number you cannot explain. Here is what to bring, what to expect, and what a good advisor should tell you — including when you do not need them.
- Sep 2026 D—04 · Revenue 3 min
Seven Signs Your Game Needs Outside Growth Help
Most studios bring in outside help too late — after a quarter of arguing about a number. These are the signals that the problem has outgrown the way the team is organised to solve it.
- Sep 2026 D—04 · Revenue 3 min
What a Good Monetization Audit Should Actually Uncover
Most monetization audits stop at the dashboard: eCPMs, placements, price points. The useful findings are usually upstream — in timing, player state, measurement and the trade-offs nobody decided.
- Sep 2026 D—04 · Revenue 3 min
When to Hire a Monetization or Growth Consultant — and When to Build In-House
An outside operator is useful for a specific window: a decision you cannot resolve internally, a system nobody owns end to end, or a capability you need before you can hire it. Here is how to tell.
- Sep 2026 D—02 · Apps 3 min
Why App and SaaS Teams Should Borrow From Game Growth
Games run the hardest version of the growth problem: free products, paid acquisition, ad and purchase monetization, and daily retention — all measured to the cent. The same systems travel to apps, SaaS, MMPs and ad networks.
Need an outside operator’s view of the system behind the number?
Start the conversation →