SHEET 01 · COVER Independent practice 16 years operator background Mumbai, India
Mobile gaming growth & monetization consultant
Tejas Shah.
The Game Scientist

Decode games.
Design systems.
Build impact.

Book a discovery call →
Fig. 02 · Studio Island
The Game Scientist studio loop: art and creative, UA and playable ads, gameplay and rewarded ads, monetization, and analytics. Each district links to the related service or tool.

I help mobile game studios grow — user acquisition, ad monetization, mediation, and analytics, built over 575M+ downloads. The same systems earn the second session for apps, SaaS, and any digital product with commercial complexity.

NEXT STEP · 30 MIN, NO PITCH
Bring one number you can't explain. I'll bring the lens.
Book a call Start with a Monetization Audit →
575M+lifetime downloads
$38M+revenue managed
$700K/mopeak UA budget
80+games across the portfolio

Former Head of Revenue & Distribution at Games2win · Meta FAN Ambassador · Speaker at Google, Meta, Adjust, MoEngage, and CleverTap events

D—01 · Gaming
Gaming.
Decode the loop.
D—02 · Apps
Apps.
Fix the funnel.
D—03 · Analytics
Analytics.
Read the signal.
D—04 · Revenue
Revenue.
Stack the curve.
D—05 · Networks
Networks.
Wire the stack.
Tejas Shah DWG—P01
SEC—02 · About

Hi, I'm Tejas.

I spent 15 years at Games2win across two stints — most recently as Head of Revenue & Distribution — running monetization, UA, and analytics across 575M+ downloads. Now I'm the person studios call when their numbers stop telling the story.

Gaming is where the rigour was built; the same systems travel to apps, SaaS, and any digital product with commercial complexity.

View full background & timeline
01The system

Five tokens.
One operating system.

Every engagement runs through the same five lenses — drafted as line-art tokens, used as the visual menu of the practice. Pick one or stack them; the work flows the same way.

SHEET 03 · DISCIPLINE TOKENS DWG—D01 → D05
D—01 · Gaming

Gaming.

Decode the loop.

Retention, economy and monetisation inside the game loop — read from cohort data, not opinion. The engine that earns the second session.

DWG · Gaming
D—02 · Apps

Apps.

Fix the funnel.

Onboarding, paywalls and subscription revenue for apps — improved through measurement and testing, not a redesign.

DWG · Apps
D—03 · Analytics

Analytics.

Read the signal.

Cohorts, funnels, KPI trees. Tracking you can trust, and numbers a team can actually decide with.

DWG · Analytics
D—04 · Revenue

Revenue.

Stack the curve.

Ad monetisation, in-app purchase, pricing and LTV. Where the product meets the P&L — without breaking player trust.

DWG · Revenue
D—05 · Networks

Networks.

Wire the stack.

Ad networks, mediation and measurement partners. Where demand meets supply — and where revenue quietly leaks.

DWG · Networks
02Engagement shapes

How we can work together.

First choose the commercial problem. Then choose the working shape: a focused diagnosis, an embedded operating role, or a standalone artefact your team can ship. Scope is set on the first call.

SVC—01 · SPRINT

The Diagnostic.

A focused 4-week sprint that opens the engine, reads the cohorts, and returns a prioritised intervention list. You leave knowing exactly which dial to turn first. Most engagements start with the Monetization Audit →

For
Studios at a turning point
Ends in
20-page playbook
Pricing
Scoped on first call
SVC—02 · ADVISORY

The Embedded role.

Ongoing partnership — usually 2 days a week, 3-month minimum. I sit inside the product and revenue rituals, building the system as we ship it. The workhorse.

For
Scale-ups & growing teams
Cadence
2 days / week
Pricing
Scoped on first call
SVC—03 · ARTEFACT

The Set-piece.

Standalone artefacts you can hand to a board, a buyer, or a team. Investor memos, monetisation teardowns, narrative decks, category POVs. Delivered in 2–6 weeks.

For
Founders, GPs, BD leads
Format
Deck · Memo · Audit
Pricing
Scoped on first call
Core Deliverables Menu
ENGAGEMENT 01 Monetization Audit → ENGAGEMENT 02 Product Strategy Sprint → ENGAGEMENT 03 Analytics & KPI Framework → ENGAGEMENT 04 Ad Network & Growth →
03How the work moves

A method, not a deck template.

Four stages. Each one ends in a tangible artefact, so the engagement has a visible spine — and you never wonder what you're paying for, or what's coming next.

  1. STAGE—01

    Decode.

    Workshop the system as-is. Map the loop, the funnel, the cohorts. Listen to ten interviews, read six months of telemetry. Find the truth on the page.

    ArtefactThe Decode Memo
  2. STAGE—02

    Design.

    Sketch the intervention. Prioritise by effort × leverage. Pre-mortem the risks. Pre-commit to the metrics we'll move and the ones we'll watch but not chase.

    ArtefactIntervention map
  3. STAGE—03

    Build.

    Ship in two-week beats. Each one paired with a measurement plan, a guardrail, and a kill criterion. Embedded inside your standups, not parallel to them.

    ArtefactLive experiment log
  4. STAGE—04

    Compound.

    Convert wins into the operating system. Write the runbook, document the new defaults, codify the rituals. The engagement ends, the muscle stays.

    ArtefactStudio playbook
04Case history

Protected by NDA.

Due to the competitive sensitivity of live product metrics, ad network setups, and analytics pipelines, full outcomes and diagnostic details are shared directly with qualified studios, founders, and product leads under mutual NDA.

View Confidential Dossier & request references
What colleagues & partners say
“In conversations where most people show up with one piece of the puzzle, Tejas would come in with the whole picture -> monetisation, store performance, growth, how they talk to each other. … A lot of people have managed a revenue function but very few have actually built one from ground up to scale. Tejas is one of the few.”
Sharan Tulsiani
Co-Founder & CEO, Jetapult
Worked together across companies — ex-Google Play
“Tejas is a rare leader who combines high-level strategic vision with a deep, technical understanding of the ecosystem. … His feedback on monetization products is some of the most insightful in the industry; he doesn’t just look at the "what," but provides the "why" that helps partners build better products.”
Pankaj Choudhary
Head of BD & M&A, CrazyLabs
Platform partner — AppLovin, Meta, ironSource, InMobi
“What stands out about Tejas is how hands-on he is with measurement infrastructure. He doesn’t treat it as something to be abstracted at an executive level; he engages with it like a practitioner. He asks sharp, informed questions around attribution windows and cohort performance, and he’s not hesitant to challenge the data when something doesn’t line up.”
April Tayson
Regional VP INSEAU, Adjust
Platform partner — Adjust
Read all 24 recommendations →
05Diagnostic utilities

Interactive simulators.

28 free calculators and templates built to clarify product leverage. No paywalls, no signup, no fluff. Fit cohort retention, optimize mediation waterfalls, evaluate payback limits, and decompose business metrics.

D—04 · Revenue LTV

Cohort LTV & Retention Simulator

Fit a power-law decay curve to your cohort metrics. Project Day 365 survival and estimate cohort LTV.

Run simulation → D—05 · Networks Mediation

Mediation Yield Optimizer

Calculate market-blended eCPMs, identify waterfall leakage, and estimate the financial lift from mediation optimisation.

Calculate yield → D—02 · Apps Payback

Payback Window & Unit Economics Grader

Model CAC payback windows and ROI curves. Evaluate cash exposure limits and campaign health grades.

Grade campaigns → D—03 · Analytics KPI

KPI Tree & Leverage Point Calculator

Decompose your business funnel into sub-metrics. Simulate optimisations across retention, engagement, and acquisition.

Decompose funnel →
Explore all 28 tools
06Field notes

Essays & field notes.

All writing →
07Why now

"Paid growth got expensive and privacy changes broke a lot of the attribution studios used to lean on. The teams that hold up are the ones that can read a cohort curve and act on it — and that skill is still rarer than it should be."

I ran up to $700K a month in UA at 45% blended ROAS, and I can tell you the budget was never the hard part. The hard part is knowing which cohort deserves it, and having the analytics and monetization system to prove it.

The Game Scientist is the practice built on that work — product, revenue, and analytics read together, without picking a tribe. It started in games, and the same read holds for apps and digital products carrying real commercial complexity.

Tejas Shah. The Game Scientist Mumbai, India
08Next step

Let's talk about
your loop.

Thirty minutes, no slides, no pitch. Bring one number you can't explain — we'll spend the call inside the system that's hiding behind it.

  • Response< 24 hours, weekdays
  • Engagement4-week sprint → quarterly retainer
  • PricingAll-in, scoped on the first call
  • BasedMumbai, India · IST, remote-first
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