Hypercasual games are built for fast prototyping and cheap acquisition, with short retention and ad-driven revenue. The model depends on CPI staying well below a short-lifetime LTV, which became harder as ad costs rose and attribution changed.
Definition
Hypercasual.
Also called: Hyper-casual
Very simple, instantly playable mobile games monetized almost entirely by ads, relying on high install volume and low CPI.
Calculate it
- Ad Revenue, eCPM & ARPDAU CalculatorEstimate daily and monthly ad revenue from DAU, impressions per user and eCPM by format. See ad ARPDAU and the lever that moves it.
- Retention Curve Benchmark GeneratorCompare your retention profile against top-quartile, median, and bottom-quartile industry benchmarks.
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