Hybrid-casual emerged as hypercasual economics tightened: adding deeper progression and purchases to accessible gameplay extends retention and lifts revenue per user beyond what ads alone deliver. It requires stronger live operations and economy design than pure hypercasual.
Definition
Hybrid-casual.
Games with a simple casual core loop plus meta-progression and IAP, monetized through both ads and purchases.
Calculate it
Seeing this number move and not sure what it means for your game?
Bring it to a first call →